Definition:
A franchisee pays a Transfer Fee when they sell their business to someone else. The franchisor charges this fee to handle paperwork, train the new owner, and keep the company in line with brand standards. The seller usually pays the fee, but sometimes the buyer covers part of the cost.
Use It in a Sentence:
If a franchisee decides to sell their business, they must pay a Transfer Fee to the franchisor to complete the process.
Why Is a Transfer Fee Important?
Franchisors want the brand to stay strong, no matter who owns the location. That’s where the Transfer Fee comes in. It helps cover the cost of training and support for the new owner so they’re ready to take over.
Also, the franchisor uses this time to review the buyer and make sure they’re a good fit. This protects the brand and the other franchisees in the system.
CoolVu uses the Transfer Fee to ensure that the new owner gets the tools and guidance they need to succeed. It’s part of keeping the whole network running smoothly.

Related Dictionary Terms:
- Marketing/Brand Fund Fee: A fee to support shared advertising and brand building.
- Franchisor: The company or person that owns the brand and grants franchise rights.
- Franchise Agreement: A legal contract between franchisor and franchisee.
- Franchise Disclosure Document (FDD): A legal document that outlines key details and risks of the franchise.
- Technology Fee: A regular payment for software, tools, and tech support from the franchisor.
- Initial Franchise Fee: The upfront cost to join a franchise.