Jeff Franson and Mike Herrera have shaped the foundation of our company. Jeff, the co-founder and CEO of the parent company, FutureVu, boasts an impressive 25+ year career in the window film & graphics industry, wielding a wealth of knowledge and experience.
Mike Herrera, our co-founder and President, brings a remarkable 25+ year background in franchise executive management. United by a shared vision, they joined forces to create the most innovative window film, graphics, and architectural surfaces company in the United States. Four years of intensive research paved the way for the company’s grand launch of CoolVu Franchise Concepts in January 2022. Their journey is not just a tale of individual accomplishments but a testament to the synergy that arises when passion, expertise, and innovation converge.
President and Co-Founder
From our formation in May 2021, Mike has been at the helm as our co-founder and President. Leveraging his extensive background in franchising, Mike has been instrumental in propelling our company to achieve national franchise success.
Director of Franchise Support
In her current role as the Director of Franchise Support, Michele is ideally positioned to guide both new and existing franchise partners, drawing upon her extensive background to enhance the company’s support services.
Director of Marketing
In November 2023, Kristine joined the CoolVu team, assuming the role of Director of Marketing. With a 20+year background in marketing, particularly within franchise companies, Kristine contributes her wealth of experience to elevate our marketing strategies and initiatives.
Administrative Assistant
In 2022, Dana Clarke became a valuable member of the CoolVu team, stepping in as an Administrative Assistant fielding inquiries from educational institutions, churches, and synagogues seeking enhanced security measures.
Graphic Designer
Dyann was brought in early on to our family of companies. She is the creative force behind some of the iconic images and marketing materials that have played a pivotal role in establishing and enhancing the CoolVu brand identity.
Western Regional Performance Coach
Chris assumes the vital role of Western Regional Performance Coach for the CoolVu franchise arm of the company. Concurrently, Chris holds the position of Senior Vice President at our affiliate company, Window Film Depot, showcasing an impressive tenure since January 1997.
Central Regional Performance Coach
Since February 2022, Bob has been our Central Regional Performance Coach, as well as one of our successful franchise partners. Bob’s history in the industry brings a wealth of business acumen to our team.
Eastern Regional Performance Coach
Taking on the role of Eastern Regional Performance Coach since May 2024, Nick brings industry experience in the window film industry as a 20+ year employee of Window Film Depot, a CoolVu company affiliate. Nick’s unique perspective further enriches our team, showcasing a valuable blend of expertise and accomplishment in the field.
Franchise Development
Rich works with candidates interested in the CoolVu model, contributing to the expansion of our national footprint.
Franchise Development
With extensive experience in franchising and a long history on the development side, Roger plays a pivotal role in attracting and guiding prospective candidates to our system.
Administrative Assistant
With over a decade of experience, Carrie brings a unique perspective to her administrative role, combining her dedication to customer service with a professional attitude honed through years of client-centered care.