CoolVu Franchise Honors Military Veterans with Two Year $2M Commitment

CoolVu Glass & Surface Solutions, an elite provider of residential and commercial architectural window film, surface enhancements and graphics, has committed investing $2 million to cover the franchise fees for veteran-owned franchises over a two-year period. This endeavor reflects on CoolVu’s dedication to providing military veterans with a viable career path after their service has come to an end, an ongoing struggle many outgoing members of the military face as they reassimilate into civilian life.

Military veterans do not need to meet a net worth requirement in order to become a CoolVu Franchisee, and will pay zero in franchise fees. This opportunity allows veterans to transition into a new, worthwhile career while remaining independent and in control. Likewise, veterans can continue serving their community by providing solutions that help their neighbors conserve energy, enhance their environment, and protect themselves and their property.

CoolVu supports all franchise owners with technology, training, and a business model that has garnered proven, measurable success. Additionally, CoolVu supports First-Responders by offering 50% off franchise fees when they launch their own CoolVu franchise.

“At CoolVu, we know veterans and first-responders are uniquely suited for roles that call for leadership and teamwork,” said Mike Herrera, President of CoolVu. “They have so much to offer, and we’re honored for the opportunity to help them thrive in civilian life.”

Veterans are ideal candidates for entrepreneurial opportunities for a number of reasons. In addition to leadership and teamwork, they are known for their strong work ethic, ability to handle stressful situations, self-direction and motivation, diversity and inclusion, and their proven code of ethics and core values.

Currently, CoolVu is home to three veteran franchisees, representing veterans from the United States Marine Corps and the US Navy with territories in Birmingham Southeast, Charlotte Southeast, and Overland Park. More are actively being recruited. CoolVu challenges other businesses to seek veterans for leadership positions and tailor opportunities to help them find professional and financial success following their years of service.

CoolVu is a subsidiary of FutureVu Brands, Inc, a business platform created to develop, acquire, and support exceptional brand growth. Window Film Depot, Impact Security, CoolVu AutoSpa and LVW are additional brands operated under the FutureVu Brands umbrella, led by CEO, Jeff Franson.

For more information regarding the CoolVu franchise opportunity, please visit

Founded by leading industry veterans, the CoolVu Franchise opportunity is the manifestation of 25 years of unparalleled success in the residential and commercial architectural film, surface enhancement, and graphics business. CoolVu founders are responsible for over 50,000 installations of specialty products in homes, buildings, and storefronts throughout all 50 states, having tackled some of the most impressive and difficult architectural film & graphics projects ever completed in the US. Learn more about CoolVu.


Fall in Love with Privacy Window Films

Regardless if you’re hosting an event, engaging in classified discussions or you need to disconnect from the outside noise, installing privacy window films on your existing windows and glass panes is a great solution at an affordable cost.  With our wide variety of customizable CoolVu window films, customers are beyond satisfied with our window films functionality. As one of the most coveted window films on the market, privacy window films allow for unobstructed architectural beauty with the benefit of added privacy. With the ability to customize the appearance of their glass, CoolVu customers are in complete control when our switchable smart glass window film is installed with a flick of a switch, a dimmer, and even a phone app.An image of a partial privacy window film covering the inside of a building’s conference room.

Privacy window films are a necessity for so many people in a variety of situations as they combine style with functionality to create privacy from the outside. Frosted films not only provide privacy, but they also promote  creative and architectural design. Homeowners are in love with the ability CoolVu’s privacy window films provides for their shower doors, garage, windows, and glass surfaces. Additionally, businesses love the unlimited design opportunities available with economical finishes to renovate and enhance conference rooms, glass walls, and office partitions. With an array of custom glass finishes, your customers are sure to fall in love with our  privacy window films because they are easy to customize, install and use.

To learn more about the products and services CoolVu offers, visit us online to read about our franchise opportunities.


Make Your Commercial Customers Happy with Architectural Surface Films

In order to have a long-lasting impression on clients or guests, a business must be ready to make an outstanding first impression, but how? Customers know the importance of design and how it impacts an onlooker’s psyche. With CoolVu’s architectural surface films, commercial customers can choose from a wide variety of design options from renovating or resurfacing the appearance of plain, boring glass windows and walls. Our simple peel, form, and stick architectural surface films are available in wood grain, stone, metallic or matte finishes, providing an economical solution to redecorating and redefining the interior of commercial buildings.Commercial office space with a wood grain wall

Architectural surface films have the power to improve, transform and reinvent the appearance of dull interiors inside homes and offices at a fraction of the cost, architectural window films protect original walls and are easily removable.

Grant customers the ability to elevate the interior of their buildings with CoolVu’s architectural surface films.

By owning your own CoolVu franchise, you will be provided with the initial training and coaching needed to succeed in the expanding window film industry. Seize the franchise opportunity with us and work from home with protected territories, receive a flat royalty, gain access to a CoolVu PRO tablet with software, as well as the added benefits of:

  • $62,000-$107,000 investment including working capital
  • Owner-operator and executive model
  • Exclusive products
  • Residential and commercial customers
  • Initial training, field support, business coaching, product development, marketing, and lead generation assistance

For 30 years, the founders at CoolVu have sold and installed over $100,000,000 worth of high-quality products to clients all over the continental United States. With the experience and understanding to satisfy customers of all kinds, including commercial and residential owners. For more information about the products and services offered by CoolVu or to inquire about our franchise opportunities, visit us online today!


Jump Start and Launch Your Franchise

Realizing you want to break out of corporate life and become your own boss is step 1, but step 2 is starting up your business. This step can be daunting, but when you join the CoolVu family, you’ll never feel isolated or alone. We will walk you through setting up your window film franchise and provide you with the necessary materials, knowledge, and expert insights to help you succeed.

Comprised of a community of individuals who have developed a passion for selling window films and who have successfully gotten their franchise up and running, learn from our experts and become a master in marketing, selling, networking, and creating business relationships.

CoolVu offers in-depth training sessions for all franchise owners to:

A woman sitting at a table and writing on a notepad with a laptop in front of her.

  • Learn about our products
  • How to use them
  • How to sell them

In your training sessions, you will meet your internal team, made up of marketing experts, regional support directors, and more. Moreover, your regional support director will always be by your side, holding your hand through the process of getting your franchise up and running. CoolVu’s business and sales coaching is performed by franchise owners with extensive experience in the window film industry.

In your introductory franchise package, you will receive the film materials to start your first few projects. These experts will teach you how to cultivate leads and provide you with all of the marketing material you need to succeed and have your new window film franchise up and running within 6 to 8 weeks following your thorough training sessions.

For 30 years, CoolVu has sold and installed over $100,000,000 worth of products to clients all over the continental United States. Our vast experience grants us the knowledge to help franchisees get started and succeed within the window film industry. To learn more about how to get started, visit us online or call us at (800) 785-5923 today!

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Top 3 things to consider when looking at a window tinting franchise

CoolVu is an architectural window film, graphics, and surface finishes franchise servicing both the residential and commercial markets. Home-office based and with an investment level of less than $100,000, CoolVu offers its entrepreneurial partners proprietary products and protected territories to help them excel in a booming energy, design and security retrofit products industry.

Horsepower: “Chief Energy Officer”

Who is driving the window tinting franchise opportunity you are considering?

Every business is hard. Without a clear vision, resilience and proven leadership under fire, long-term success is nearly impossible. At CoolVu, our Founder, Jeff Franson is regarded as an all-time leader in the space having started in the industry after graduating from Boston College in 1994. After two plus decades at the top of the retail window film and graphics world as Founder and CEO of industry leader Window Film Depot, Jeff decided on a new vision to pursue with his Team.

Jeff Franson | LinkedIn

“The window film and graphics business has been amazing to me and my family. We’ve experienced periods of significant ups and downs in this industry over the past 30 years and have learned a ton. We’ve worked on projects in every US State and beyond and have installed on every type of project imaginable. As a Board member of the IWFA, I’ve been in the decision-making corners of the industry fighting for customers and helping press for needed industry improvements. After two decades and over 50,000 completed installations across the US, it was time for a new challenge – and the opportunity to create a national franchise was clear. My true passions are to coach and train, and I love the nature of the business we are in. We offer products that matter to people, and we install solutions that improve lives. We beautify homes and businesses and help people save energy and money on utilities while reducing carbon footprints. We secure communities by protecting retailers and schools by making glass safer from forced entry and ballistic attack. We enjoy real, tangible results every day and that’s rewarding and meaningful. All of this experience has been distilled down into the vision for the local CoolVu operator. It’s exciting driving the CoolVu plan and we’re having a blast executing and sharing this growing opportunity with our new CoolVu franchisees”

Jeff Franson | LinkedIn

Leadership – Who’s guiding the ship?

What is the track record of leadership’s success in franchising?

Mike Herrera, CFE | LinkedIn

It’s often said that it takes a minimum 10 years of solid experience before anyone can be considered an expert at anything. At CoolVu, we agree. Entrepreneurial franchisors are opportunistic, but it can be a double-edged sword. When they run across a new business that they recognize has great margins, a low cost of entry and is underserved by local providers, often, they jump in without really understanding the critical nuances of operating the business from a tactical level over the long term. Do these newcomers have the field experience ‘doing the work’ needed to be successful in the space? Do they know how to run the business in a downturn? Which products and selling markets to pivot to? Really, how could they? At CoolVu, our leadership has over $100,000,000 of window film and graphics sales success as its foundation and has been a leader in home office-based franchise services for decades. Mike Herrera, President of CoolVu, has been an award-winning performer in the franchise space for over 20 years having help build some of the most impressive franchise brands in existence today.

“Franchising our CoolVu brand was a natural extension of our 30-year track record in business and an idea in development for over 10 years. We have amazing products that people love and a market that is constantly evolving to meet consumer demand. We have no doubt that with hard work and by executing our system, our CoolVu branded franchisees will enjoy a similar amazing journey as a partner with us. The opportunity to build an asset and enjoy long term financial stability as a CoolVu business owner is substantial. Our executive model allows the most entrepreneurial franchisees the ability to grow multi territory businesses with a full staff of operators and sales reps. What makes CoolVu most special? Leadership’s vast experience in the space is simply unmatched and is a true competitive advantage for our CoolVu franchise partners. When prospects do their homework, this fact becomes self-evident and is a very important step in the consideration process for individuals looking at a window tinting and graphics franchise.”

Mike Herrera, CFE | LinkedIn

Opportunity Profile – 3 businesses in one!

Other than window tinting, what other services are available to profit from as a CoolVu franchise?

Without question, a disciplined and well-run window tinting franchise can stand alone and be a successful local business. However, the CoolVu opportunity is much more than a window tinting franchise alone. Window tinting is only one of many services provided by a CoolVu franchise to customers in their local territories. The CoolVu opportunity is really three businesses in one, offering in-demand solutions to both the commercial and the residential markets.

The first category of offerings – window films – includes window tinting, transitional window films, window frosting, security films, crystal glass finishes and glass enhancement laminates of all types. In short, CoolVu window film products ‘make glass better’ and enhance the security, energy ratings and privacy of all glass surfaces from lobby glass to skylights, great room windows to office conference room glass.

The second category of product offerings from CoolVu include the full spectrum of printed and plottable commercial graphics solutions. CoolVu customers love to decorate their walls and other surfaces with hero images, wayfinding, nature scene, printable wallpaper, and custom murals. As a CoolVu franchise, you’ll never need to own a commercial printer or other expensive equipment, but rather, enjoy a complete outsourced solution provided by CoolVu Corporate’s in-house design and production Team.

The third category of offerings from CoolVu are the amazing surface fusion films that are all the rage in the interior design and architectural community. Surface fusion films are ‘peel, stick and form’ architectural vinyl’s that mimic the look and feel of natural and organic materials. Hundreds of unique wood grain, stone, matte, marble, metallic and leather finishing films give any flat surface a refreshed and modern look that is a true WOW factor that design-build professionals love. As a CoolVu franchise owner, you’ll economically refresh environments with cutting edge materials while helping to keep building materials out of landfills.

As a CoolVu franchises, you’ll learn how to present, offer, sell, and install a wide array of window film, commercial graphics and architectural surface finishes to both residential and commercial clients in your protected territory. You’ll be known as a valuable resource locally for high-end designer inspired solutions that are economical and environmentally friendly.

A long-term track record of unmatched industry performance, proven leadership in the franchise space and the opportunity to sell a wide array of innovative, in – demand solutions to many customer types make the CoolVu window tinting franchise opportunity stand out from the pack. In fact, as you ‘look under the hood”, you’ll see that window tinting is only the tip of the iceberg when it comes to CoolVu, it’s dedicated Team and the help and support you’ll receive as you build your next chapter in pursuit of greater personal freedom.

Bonus Question: What happens day 1 after CoolVu franchise training?

As a CoolVu franchisee, you’ll have completed a thorough sales and installation training on all things window films, commercial graphics, and architectural surface finishes. Better still, as part of your franchise fee, you’ll receive the CoolVu “Launch Package”. In this customized start-up package, you’ll get the CoolVu Pro operating software on an iPad Pro, CoolVu’s branded sales and professional marketing tools, product installation tools, and a stock of inventory tailored to selling and installing in your territory. With the CoolVu “Launch Package” and with day-to-day guidance from one of our 4 regional business coaches, you can start selling and profiting immediately upon your return from training to your protected CoolVu territory. Most importantly, you’ll have the field support, leadership, branded CoolVu product portfolio and horsepower behind you needed to excel.