Definition:
Geotargeting is a way to show content or ads based on someone’s physical location. Businesses use it to speak directly to local audiences. Whether it’s a city, zip code, or neighborhood, this tool helps brands connect with the right people in the right place. It’s commonly used in digital marketing to tailor offers, messages, or products based on where someone is.
Use It in a Sentence:
CoolVu used geotargeting to show custom window film ads only to people living in sunny states like Florida and Texas.
Why Is Geotargeting Important?
Geotargeting helps businesses like CoolVu reach potential customers who are nearby or most likely to need their services. Instead of wasting time and money on a general message, you speak directly to the people who matter most. This means showing custom wall graphics to offices in your area or promoting CoolVu’s architectural surface options to nearby businesses.
If you’re part of a CoolVu franchise, geotargeting helps attract local leads. It’s great for focusing your time and budget on real opportunities. Plus, franchise owners can use this tool for local promotions or seasonal sales that only apply to their region.
Overall, geotargeting makes marketing simpler and smarter. It allows CoolVu owners to reach the right customers without guessing.
Related Dictionary Terms:
- Discovery Day: A special day when a candidate meets the franchisor team and learns more about the business.
- Transfer Fee: A payment made when a franchise changes ownership.
- Renewal Fee: A payment made by a franchisee to continue the franchise agreement after the original term ends.
- Broker Fee: A commission paid to a broker who helps match a candidate with a franchise.
- Technology Fee: A regular fee that covers software, tools, or systems provided by the franchisor.
