Franchise Dictionary Term:

Item 12 Definition in the Franchise Disclosure Document (FDD)

Definition:
Item 12 in a Franchise Disclosure Document (FDD) explains the territory you’ll receive as a franchisee. It tells you the size, location, and whether you have exclusive rights in that area. This section also covers how territory changes work, like relocating or expanding later on.

Use It in a Sentence:
Before signing the agreement, Mia read Item 12 of the FDD to understand the territory she’d be getting with her CoolVu franchise.

Why Is Item 12 Important?

Your territory defines where you can operate your business. Item 12 makes sure you know exactly where you can sell, install, and promote CoolVu products. That means fewer surprises and less confusion about where you’re allowed to grow.

Some territories are exclusive, meaning no other franchisee can operate there. Others may have limits based on population or zip codes. Knowing this up front protects your investment and helps avoid overlaps with nearby CoolVu owners.

This section also explains how you might get new territory later, or what happens if you want to move. It’s a smart way to plan long-term growth. You’ll know your boundaries and your rights from the start.

With CoolVu, understanding your territory means knowing your market. That helps you focus your efforts and serve customers with confidence.

Item 12

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    In Our Franchisee's Own Words

    It was an amazing team to walk into. We've been independent for 20 years and to walk in and have a team with marketing and the experience and the product line. It was an amazing opportunity.

    Bob Bruder

    NW Arkansas

    Everybody in life wants to achieve something greater than themselves, but it takes a platform to do that. And a lot of times you can go your whole life and never find that platform. I feel blessed that this has been a platform that's allowed me to grown in an industry that I care some much about. it's not a job, it's a lifestyle.

    David Karle

    Jacksonville & Wilmington

    I feel like there was a lot of time taken to make sure the franchisees were set up for success.

    Isaiah Cruz

    San Antonio

    Our experience in training was by far one of the best that I've experienced. We've all been part of franchise brands before, and this is not like that. The support is incredible. Everybody's so welcoming.

    Alicia Haas

    Milwaukee & Tampa

    What attracted me to CoolVu franchise program was the opportunity of a lifetime to run my own business, schedule my own work, and create my own lifestyle. I wanted to capture more time with my family. All that time I was spending on the road, switched to time with my family. My value of life has increased.

    Scott Sullivan

    Orange County

    We see unlimited growth with this franchise.

    Chu Wong

    Charlotte

    Our experience with the support team is amazing. We have 24/7 access. Everyone is helpful. Whether it's a question you know or we need help with an installation or proposal, a weird situation going on. Everyone is helpful. They're so nice. We can even reach out to other franchisees who have experience as well. There's support everywhere we go.

    Lucas Maldonado

    Portland

    It's been great to be able to talk to anybody that we need to. Nobody's out of reach. Nobody's higher than anybody else and that's fantastic.

    Austin Lyons

    Chicago

    This is a great, low cost alternative to helping manage some of the impact of global warming.

    Peter Thurston

    Southern New Hampshire