What is a Franchise Fee? Your Questions Answered

Understanding Franchise Fees & How CoolVu Can Help You Pay for Them

The global economy is in the midst of a franchise boom; according to the International Franchise Association, franchise GDP is increasing at a pace of 4.3% in 2024, up to $545.8 billion. As entrepreneurs flock to franchises, they have to consider diverse financial concerns associated with buying a business — franchise fees being chief among them.

Got questions? We’ve got answers. Learn what you’re actually paying for with a franchise fee. Discover other key aspects of these fees. See how CoolVu can help you cover the cost if you choose to franchise with us.

What is a Franchise Fee?

The Franchise Fee refers to the initial, immediate, one-time payment due to franchisors that allow franchisees to operate a business under the franchise brand for a predetermined amount of time. Think of a franchise fee as a license to use a brand; like any license, it eventually needs to be renewed, but the fee pays for an extended period of use. Let’s answer some other frequently asked questions about franchises to flesh out this definition.

Are Franchise Fees Negotiable?

Typically, franchise fees are not negotiable — but there may be publicized options for discounts. Most brands refuse to negotiate franchise fees. This helps maintain a streamlined purchase process and ensures fairness among all franchisees. However, many franchisors offer unique opportunities with fixed discounts for specific types of applicants.

Are Franchise Fees Tax Deductible?

Franchise fees are tax deductible, but not immediately after payment. Generally, franchisee fees are considered deductible business expenses by the IRS, but only as Section 197 intangibles — regardless of whether or not costs were incurred as part of an acquisition. In turn, as with all Section 197 intangibles, franchise fees are tax deductible over a fifteen year period.

Are Franchise Fees Annual?

No; typically, franchise fees only refer to the initial fee paid to franchisors at time of purchase, making them a one-time charge. Some franchisors may refer to additional fees under the “franchise fee” label. However, for the most part, the annual fees charged by franchisors are limited to royalty fees.

are franchise fees tax deductible

What is a Royalty Fee in Franchises?

Royalty fees are recurring fees paid to franchisors based on a set percentage of a franchise location’s revenue or a flat fee based on tenure. Unlike franchise fees, royalty fees can fluctuate; due to being linked to a sliding scale of a percentage or flat fee, royalty fees may change month to month or year to year. That being said, franchisees can still budget accordingly to pay royalty fees.

How Much is the Average Initial Franchise Fee?

Average initial franchise fees are around $50,000-$60,000, with fees typically ranging from as low as $10,000 to as high as $100,000. ADP estimates that total franchise startup costs can range anywhere  from $10,000 to $5 million; initial franchise fees can make up a significant chunk of this total, with total startup costs also including professional fees, equipment purchases, property investments, and more. With such hefty costs associated with opening a franchise, potential franchisees should look for a franchisor with flexible and digestible payment options.

How CoolVu Streamlines Franchise Fees for Diverse Applicants

As one of the top window treatment franchises, CoolVu offers accessible investment options for all applicants — including in-house financing and extensive discounts for specific demographics. Discover how you can finance your franchise fees with CoolVu without the consternation associated with other franchisors.

Options for In-House Financing

Not all franchisees can pay the Initial Franchise Fee upfront. To support new owners, CoolVu offers in-house financing on this fee to all qualifying franchisees. This financing option allows franchisees to create a long-term plan to pay off the fee using income from their business. If you choose to finance in-house with CoolVu, the only additional cost is a $350 fee, spread evenly over 72 months. In addition to in-house financing, CoolVu franchisees can also explore other funding options. These include SBA franchise financing and 401(k) franchise financing. Together, these flexible funding solutions create diverse ways to pay off the Initial Franchise Fee. They also provide greater access and financial freedom for franchisees with different needs.

Painless Upfront Payments

Already have the money for our franchise fee? You’re in for a discount. When paid in full upfront, CoolVu offers a 25% reduction in price for the Initial Franchise Fee — lowering the price from $19,900 to $14,925. This discount incentivizes franchisees with the necessary funding to pay our fee immediately, focusing on other charges and expenses when developing the rest of their business going forward.

Waived Fees & Discounts for Underrepresented Groups

While financing is flexible for any applicant, CoolVu offers even greater discounts for specific applicants, with some getting their fees waived entirely.  After providing a copy of the applicable DD form 214, qualifying honorably discharged military veterans & their spouses pay $0 on CoolVu’s Initial Franchise Fee. This commitment makes CoolVu one of the best franchises for veterans, supporting those who have served with exceptional financial benefits. In turn, veterans can start their business with additional funding for other parts of their franchise.

Other groups receive significant discounts on the Initial Franchise Fee. Current & former first responders (including firefighters, police officers, military reservists, and EMTs), women, and minority franchise applicants receive a 50% discount on the Initial Franchise Fee, lowering the price to $9,950. The 25% reduction in price for upfront payments also applies to this discounted price — meaning women, minorities, and first responders who pay upfront only pay $7,463.

how much is a franchise fee

Let’s Talk About Financing Your CoolVu Initial Franchise Fee

With pliable methods of financing and a responsive team to support you every step of payment, CoolVu makes our Initial Franchise Fees seamless. This is just one benefit of franchising with our expert team within the booming window film industry. There are various Window Business for Sale opportunities available. Together, let’s find out the best way to finance your CoolVu franchise; contact us today.

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    In Our Franchisee's Own Words

    It was an amazing team to walk into. We've been independent for 20 years and to walk in and have a team with marketing and the experience and the product line. It was an amazing opportunity.

    Bob Bruder

    NW Arkansas

    Everybody in life wants to achieve something greater than themselves, but it takes a platform to do that. And a lot of times you can go your whole life and never find that platform. I feel blessed that this has been a platform that's allowed me to grown in an industry that I care some much about. it's not a job, it's a lifestyle.

    David Karle

    Jacksonville & Wilmington

    I feel like there was a lot of time taken to make sure the franchisees were set up for success.

    Isaiah Cruz

    San Antonio

    Our experience in training was by far one of the best that I've experienced. We've all been part of franchise brands before, and this is not like that. The support is incredible. Everybody's so welcoming.

    Alicia Haas

    Milwaukee & Tampa

    What attracted me to CoolVu franchise program was the opportunity of a lifetime to run my own business, schedule my own work, and create my own lifestyle. I wanted to capture more time with my family. All that time I was spending on the road, switched to time with my family. My value of life has increased.

    Scott Sullivan

    Orange County

    We see unlimited growth with this franchise.

    Chu Wong

    Charlotte

    Our experience with the support team is amazing. We have 24/7 access. Everyone is helpful. Whether it's a question you know or we need help with an installation or proposal, a weird situation going on. Everyone is helpful. They're so nice. We can even reach out to other franchisees who have experience as well. There's support everywhere we go.

    Lucas Maldonado

    Portland

    It's been great to be able to talk to anybody that we need to. Nobody's out of reach. Nobody's higher than anybody else and that's fantastic.

    Austin Lyons

    Chicago

    This is a great, low cost alternative to helping manage some of the impact of global warming.

    Peter Thurston

    Southern New Hampshire