Definition:
Item 13 in a Franchise Disclosure Document (FDD) explains the trademarks used in the franchise. It covers their registration status and any known legal issues. This section helps you understand if you can safely use the brand’s name, logo, and other marks.
Use It in a Sentence:
Before launching her location, Jenna read Item 13 of the FDD to confirm the franchise’s trademarks were protected and safe to use.
Why Is Item 13 Important?
A franchise is more than products, it’s a brand. Item 13 shows you whether that brand’s name, logo, and design are legally protected. That way, you don’t just assume you are safe, you know it.
CoolVu, like other strong franchises, uses registered trademarks to build recognition and trust. If those trademarks aren’t properly protected, you could face legal risks down the road. Item 13 helps avoid that by showing where things stand.
This section also tells you if anyone else is disputing the trademarks or if legal issues exist. That’s important to know before signing any agreement. It protects your investment and gives peace of mind as you grow your CoolVu business.
Even better, you’ll know exactly what trademarks you’re allowed to use and how to use them correctly. That keeps your business in line with brand standards while standing out in your local market.

Related FDD Dictionary Terms:
- Franchise Disclosure Document (FDD) – Legal summary.
- Item 1 in FDD: Identifies ownership, location, and business ties.
- Item 2 in FDD: Shows leadership experience behind the brand.
- Item 3 in FDD: Lists legal history and potential risks.
- Item 4 in FDD: Discloses past bankruptcies for review.
- Item 5 in FDD: Upfront startup fees listed.
- Item 6 in FDD: Lists ongoing fees for operating the franchise.
- Item 7 in FDD: Outlines estimated startup and operating costs.
- Item 8 in FDD: Lists supplier rules and product standards.
- Item 9 in FDD: Lists franchisee duties and responsibilities.
- Item 10 in FDD: Explains franchisor financing and loan options.
- Item 11 in FDD: Lists franchisor training, tools, and support.
- Item 12 in FDD: Explains territory rights and restrictions.
- Item 14 in FDD: Covers patents, copyrights, proprietary info.
- Item 15 in FDD: Explains owner’s operational role.
- Item 16 in FDD: Lists what franchisees can sell.
- Item 17 in FDD: Renewal, transfer, & ending agreements rules.
- Item 18 in FDD: Shows public figures’ roles and ties.
- Item 19 in FDD: Shows sales numbers and earnings data.
- Item 20 in FDD: Tracks openings, closings, and transfers.
- Item 21 in FDD: Shows audited financial statements.
- Item 22 in FDD: Lists all required franchise contracts.
- Item 23 in FDD: Confirms receipt and starts 14-day wait.