Franchise Dictionary Term:

Item 16 Definition in the Franchise Disclosure Document (FDD)

Definition:
Item 16 in a Franchise Disclosure Document (FDD) explains what products and services a franchisee is allowed to offer. It also lists any restrictions on selling items outside the approved system. This section helps you understand what you can and can’t sell under the brand name.

Use It in a Sentence:
When Jake joined CoolVu, he read Item 16 of the FDD to understand which products he could legally sell under the brand.

Why Is Item 16 Important?

Item 16 of the Franchise Disclosure Document (FDD) explains what a franchisee is allowed to offer in their business. It outlines the approved products and services, like CoolVu’s window films, wall graphics, and architectural surfaces. It also highlights what a franchisee cannot sell, such as competing products or unapproved services.

This helps keep the brand consistent from one location to another. Customers know what to expect no matter which CoolVu franchise they visit. At the same time, franchisees stay focused on growing the business within the brand’s proven system.

It protects both the franchisee and the franchisor. When the rules are clear, there’s less confusion and fewer conflicts. For example, if CoolVu decides to launch a new product line, only approved franchisees can offer it—keeping it exclusive and valuable.

So, whether you’re thinking about owning a CoolVu franchise or already running one, knowing what’s in Item 16 is key. It helps you understand your rights, responsibilities, and limits as a business owner.

Item 16

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    In Our Franchisee's Own Words

    It was an amazing team to walk into. We've been independent for 20 years and to walk in and have a team with marketing and the experience and the product line. It was an amazing opportunity.

    Bob Bruder

    NW Arkansas

    Everybody in life wants to achieve something greater than themselves, but it takes a platform to do that. And a lot of times you can go your whole life and never find that platform. I feel blessed that this has been a platform that's allowed me to grown in an industry that I care some much about. it's not a job, it's a lifestyle.

    David Karle

    Jacksonville & Wilmington

    I feel like there was a lot of time taken to make sure the franchisees were set up for success.

    Isaiah Cruz

    San Antonio

    Our experience in training was by far one of the best that I've experienced. We've all been part of franchise brands before, and this is not like that. The support is incredible. Everybody's so welcoming.

    Alicia Haas

    Milwaukee & Tampa

    What attracted me to CoolVu franchise program was the opportunity of a lifetime to run my own business, schedule my own work, and create my own lifestyle. I wanted to capture more time with my family. All that time I was spending on the road, switched to time with my family. My value of life has increased.

    Scott Sullivan

    Orange County

    We see unlimited growth with this franchise.

    Chu Wong

    Charlotte

    Our experience with the support team is amazing. We have 24/7 access. Everyone is helpful. Whether it's a question you know or we need help with an installation or proposal, a weird situation going on. Everyone is helpful. They're so nice. We can even reach out to other franchisees who have experience as well. There's support everywhere we go.

    Lucas Maldonado

    Portland

    It's been great to be able to talk to anybody that we need to. Nobody's out of reach. Nobody's higher than anybody else and that's fantastic.

    Austin Lyons

    Chicago

    This is a great, low cost alternative to helping manage some of the impact of global warming.

    Peter Thurston

    Southern New Hampshire