Definition:
A Marketing/Brand Fund Fee is a payment franchisees make to the franchisor to help advertise the brand. These fees are collected regularly, usually monthly, and used to create national or regional marketing campaigns, manage websites, run ads, and produce marketing tools for the entire brand.
Use It in a Sentence:
Franchisees with this company pay a Marketing/Brand Fund Fee that helps promote the brand and attract customers across the country.
Why Is a Marketing/Brand Fund Fee Important?
When many franchisees contribute to one marketing fund, it adds up fast. This shared budget allows the brand to advertise widely—much more than any one owner could do alone. CoolVu, for example, uses the Marketing/Brand Fund Fee to run digital ads, update the main website, and create polished marketing tools for franchisees.
Franchisees benefit from ready-made materials and strong brand presence that builds trust with customers. Instead of each person figuring out how to market their business, the franchisor handles it. That means more time for franchisees to focus on local sales and service.
By working together under the CoolVu brand, franchisees reach more people and grow faster—with less guesswork.
Related Dictionary Terms:
- Franchisee: Someone who buys the rights to run a business from a franchise brand.
- Royalty Fee: A regular fee paid by the franchisee for using the brand and system.
- Initial Franchise Fee: A one-time payment to start a franchise under a brand.
- Technology Fee: A regular payment for software, tools, and tech support from the franchisor.
- Franchise Disclosure Document (FDD): Legal document that outlines key details and risks of the franchise.
