Definition:
A material change is a significant adjustment in a business’s operations or offerings. It could involve a new product, process, or business area that shifts how the company functions.
Use It in a Sentence:
CoolVu made a material change by adding custom-printed wall graphics to its service lineup.
Why Is a Material Change Important?
A material change impacts how a business runs. It can open new revenue streams and meet customer needs more effectively. For a brand like CoolVu, adding architectural surfaces or new film types means staying competitive.
When a franchise makes a material change, the franchise agreement often needs updating. That way, both the brand and franchisees understand expectations, responsibilities, and support. Clear communication during material change ensures everyone is aligned and confident.
Next, introducing a new product or service involves training. Franchisees learn installation techniques, sales skills, and customer care. That preparation matters. Otherwise, mistakes can damage reputation and slow growth. Moreover, a smart change comes with marketing plans. It helps everyone sell the new offering with excitement and direction.
For CoolVu franchisees, material change is a well-managed shift that strengthens the brand, keeps the system fresh, and gives owners more value to share with clients—helping them grow with control and keep success within reach.
Related Dictionary Terms:
- Key Performance Indicators – Key performance indicators (KPI’s) show what’s working and help guide better business decisions.
- Lead Nurturing – Staying connected with potential customers until they’re ready to make a purchase.
- Franchise Onboarding: A process where new franchisees receive training, tools, and support to confidently launch their business.
- Franchise Recruitment: A process where the brand finds and guides potential owners to see if they’re the right fit.
- Franchise Development Marketing: A method brands use to attract and inform new owners through ads, content, and personal outreach.
- Turnkey Operation: A ready-to-run business setup where tools, systems, and training are provided so you can start immediately.
