Definition:
Ongoing support is the help and guidance a franchisee receives from the franchisor after the business has launched. This support can include training updates, marketing help, tech tools, and business coaching to keep operations smooth and successful.
Use It in a Sentence:
Even after launching her location, Maria relied on ongoing support from CoolVu to help manage customers and grow sales.
Why Is Ongoing Support Important?
Running a business is exciting, but also unpredictable. That’s why ongoing support matters just as much as the training you get at the start. It means someone always has your back.
CoolVu, for example, doesn’t leave franchisees to figure things out on their own. They offer real help with quoting, scheduling, lead generation, marketing, and project installation. That way, franchisees can focus on serving customers and growing their business with confidence.
When you face a challenge, or just need advice, you don’t have to go it alone. CoolVu franchisees can reach out to a team that knows the system inside and out. Over time, this consistent guidance helps avoid costly mistakes and keeps your business moving forward.
In short, ongoing support gives you a safety net and a clear path for growth. Whether you’re tackling your first big job or planning your next hire, it’s good to know help is just a phone call or email away.
Related Dictionary Terms:
- Geotargeting: Targeting messages based on where people live.
- Conversion Franchise: An existing business switching to a franchise.
- Franchise Resale: Selling a used franchise unit.
- Initial Training: Introductory franchisee education.
- Discovery Day: In-person event to explore franchise opportunity.
