The Franchise Dictionary
The right franchise business can be an amazing investment and career path.
Don’t let all the jargon prevent you from exploring the opportunities available to you.
The industry pros at CoolVu Franchise Concepts have put together this handy list of dictionary terms.
*If you come across a term that’s not included, just let us know. We’ll be happy to answer you and add him to our franchise dictionary.
Area Developer Definition
Area developers handle regional setups. CoolVu benefits from their experience and close local guidance.
Broker Fee Definition
A broker fee is paid for connecting franchise buyers and sellers.
Candidate Definition
Every candidate reviews important info before joining. CoolVu shares tools, support, and the full picture from the start.
Co-Op Marketing Definition
Co-op marketing keeps costs down. CoolVu works with franchisees to promote products like window films and graphics.
Conversion Franchise Definition
A conversion franchise lets owners grow with confidence. CoolVu makes the switch simple and keeps success within reach.
Discovery Day Definition
Discovery Day is step one. CoolVu gives potential franchisees an honest, inside look before joining the team.
Earnings Claim / Financial Performance Representation Definition
Earnings Claim shows real sales figures. CoolVu includes this in Item 19 to help buyers make smart franchise decisions.
Exclusive Territory Definition
Exclusive territory sets clear boundaries, so no other franchisee enters your area, which is great for building a strong CoolVu brand.
Federal Trade Commission Definition
Thanks to the Federal Trade Commission, CoolVu buyers get facts before joining. That means no hidden surprises.
Franchise Agreement Definition
Definition:A franchise agreement is a legal contract between a franchisor and a franchisee. It gives the franchisee the right to run a business using the franchisor’s brand, tools, and system. The agreement lists the rules, fees, and support the franchisee will receive. Use It in a Sentence:When you sign a franchise agreement with CoolVu, you … Read more
Franchise Development Marketing Definition
Franchise development marketing spreads the word about ownership opportunities clearly and simply.
Franchise Disclosure Document (FDD) Definition
The Franchise Disclosure Document (FDD) explains everything clearly. CoolVu gives you this upfront to help you decide smartly.
Franchise Onboarding Definition
Franchise onboarding helps new owners learn how to run their business smoothly from the very beginning.
Franchise Portal Definition
A franchise portal connects you to tools and teams. CoolVu’s portal brings support and updates right to you.
Franchise Recruitment Definition
Franchise recruitment helps potential owners learn, prepare, and decide if the opportunity is right for them.
Franchise Resale Definition
Franchise resale refers to the purchase of an existing business. CoolVu offers training and support to new owners.
Franchisee Definition
Franchisees at CoolVu enjoy business ownership with support, structure, and a name customers already know and trust.
Franchisor Definition
The right franchisor sets you up for success—CoolVu does this with a trusted name and reliable guidance.
Geotargeting Definition
Geotargeting shows your message where it matters most, right in your neighborhood.
Initial Franchise Fee Definition
The initial franchise fee gets you started right. CoolVu makes sure you’re trained, equipped, and never guessing.
Initial Training Definition
Initial training sets the stage for success. CoolVu’s support doesn’t stop when class ends—it keeps going.
Item 1 Definition in the Franchise Disclosure Document (FDD)
Item 1 in a Franchise Disclosure Document (FDD) outlines the franchisor’s history. CoolVu makes it easy to understand.
Item 10 Definition in the Franchise Disclosure Document (FDD)
Item 10 in a Franchise Disclosure Document (FDD) shares financing details. CoolVu offers guidance to help fund your startup.
Item 11 Definition in the Franchise Disclosure Document (FDD)
Item 11 in a Franchise Disclosure Document (FDD) explains franchisor help. CoolVu provides real support, not just startup advice.
Item 12 Definition in the Franchise Disclosure Document (FDD)
Item 12 in a Franchise Disclosure Document (FDD) outlines territory size. CoolVu helps you understand your business boundaries clearly.
Item 13 Definition in the Franchise Disclosure Document (FDD)
Item 13 in a Franchise Disclosure Document (FDD) shares trademark details. CoolVu ensures brand name use is safe and clear.
Item 14 Definition in the Franchise Disclosure Document (FDD)
Item 14 in a Franchise Disclosure Document (FDD) explains IP rights. CoolVu shows what you’re allowed to use legally.
Item 15 Definition in the Franchise Disclosure Document (FDD)
Item 15 in a Franchise Disclosure Document (FDD) outlines who runs the business. CoolVu makes roles clear from the start.
Item 16 Definition in the Franchise Disclosure Document (FDD)
Item 16 in a Franchise Disclosure Document (FDD) defines what you’re allowed to sell. CoolVu makes it simple.
Item 17 Definition in the Franchise Disclosure Document (FDD)
Item 17 details in a Franchise Disclosure Document (FDD) cover renewal, termination, and transfer steps.
Item 18 Definition in the Franchise Disclosure Document (FDD)
Item 18 details in a Franchise Disclosure Document (FDD) show public figure connections.
Item 19 Definition in the Franchise Disclosure Document (FDD)
Item 19 details in a Franchise Disclosure Document (FDD) reveal sales averages. CoolVu lets you make informed decisions.
Item 2 Definition in the Franchise Disclosure Document (FDD)
Item 2 in a Franchise Disclosure Document (FDD) highlights leadership experience. CoolVu franchisees benefit from seasoned experts.
Item 20 Definition in the Franchise Disclosure Document (FDD)
Item 20 details in a Franchise Disclosure Document (FDD) list closures and transfers. CoolVu gives a full history.
Item 21 Definition in the Franchise Disclosure Document (FDD)
Item 21 details in the Franchise Disclosure Document (FDD) show financial records. CoolVu makes this info easy to check.
Item 22 Definition in the Franchise Disclosure Document (FDD)
Item 22 definition in the Franchise Disclosure Document (FDD) includes full contract details. CoolVu helps buyers stay informed.
Item 23 Definition in the Franchise Disclosure Document (FDD)
Item 23 definition in the Franchise Disclosure Document (FDD) gives buyers time to review their decision. CoolVu allows a clear 14-day review period.
Item 3 Definition in the Franchise Disclosure Document (FDD)
Item 3 in a Franchise Disclosure Document (FDD) reveals franchisor’s legal past. CoolVu believes in being transparent.
Item 4 Definition in the Franchise Disclosure Document (FDD)
Item 4 in a Franchise Disclosure Document (FDD) highlights financial history. CoolVu values trust and open disclosure.
Item 5 Definition in the Franchise Disclosure Document (FDD)
Item 5 in a Franchise Disclosure Document (FDD) covers upfront costs. CoolVu helps franchisees know exactly what to expect.
Item 6 Definition in the Franchise Disclosure Document (FDD)
Item 6 in a Franchise Disclosure Document (FDD) lists ongoing fees. CoolVu helps you plan for real operating costs.
Item 7 Definition in the Franchise Disclosure Document (FDD)
Learn what Item 7 in a Franchise Disclosure Document (FDD) means. CoolVu provides solid cost estimates to help guide you.
Item 8 Definition in the Franchise Disclosure Document (FDD)
Item 8 in a Franchise Disclosure Document (FDD) lists supply rules. CoolVu helps you stay consistent with trusted vendors.
Item 9 Definition in the Franchise Disclosure Document (FDD)
Item 9 in a Franchise Disclosure Document (FDD) explains franchisee responsibilities. CoolVu shows exactly what owners need to do.
Key Performance Indicators Definition
Key performance indicators show what’s working in your business. CoolVu helps franchisees track and understand their numbers.
Lead Definition
Treat each lead as an opportunity. CoolVu franchisees turn interest into customers with quick and personal follow-up.
Lead Nurturing Definition
Smart lead nurturing keeps conversations going. CoolVu shows franchisees how to follow up and stay top-of-mind.
Local Store Marketing (LSM) Definition
Local Store Marketing (LSM) is personal and direct. CoolVu uses it to build strong trust with the local community.
Marketing Manual Definition
CoolVu’s marketing manual helps franchisees use simple, effective strategies from day one to attract customers.
Marketing/Brand Fund Fee Definition
The Marketing/Brand Fund Fee helps every franchisee build visibility. CoolVu uses it for ads, websites, and brand tools.
Master Franchisee Definition
A master franchisee builds regional teams. CoolVu gains a strong local presence with their help.
Material Change Definition
When a material change happens, CoolVu provides tools, training, and marketing so owners succeed from day one.
Ongoing Support Definition
Ongoing support keeps your business steady. CoolVu franchisees get trusted help long after their launch day.
Operations Manager Definition
An operations manager handles daily business tasks so owners can focus on growth and success.
Operations Manual Definition
An operations manual gives clear steps for daily work and quality control in every CoolVu franchise location.
Performance Coach Definition
Your performance coach keeps you focused and confident. CoolVu offers this support to help you hit your business goals.
Protected Territory Definition
Protected territory protects your space. CoolVu makes sure your business stands alone in the area.
Renewal Fee Definition
A renewal fee helps keep your franchise agreement active once your original term ends.
Royalty Fee Definition
A royalty fee keeps things moving. CoolVu uses it to give franchisees constant guidance and proven tools.
Standard Operating Procedures Definition
Standard Operating Procedures give CoolVu franchisees a simple plan to follow for day-to-day business tasks.
Technology Fee Definition
A technology fee gives franchisees the tools they need. CoolVu helps owners run efficient businesses with software and support.
Territory Definition
Claim your territory and build your brand. CoolVu gives you room to grow without overlap.
Territory Mapping Definition
Territory mapping supports fair expansion. CoolVu builds trust through clear, data-driven area planning.
Transfer Fee Definition
Transfer Fees cover transition costs. CoolVu helps new owners with support, training, and brand standards.
Turnkey Operation Definition
Turnkey operation means you step into a ready business setup, avoiding months of trial and error.
Validation Definition
Validation means talking to real franchisees before investing. CoolVu owners share honest advice to help you decide.
